Overview: The golden decade of rapid development of China’s auto industry has passed. The auto industry is facing unprecedented challenges during the entire period from the climax to the slowdown in growth. In this situation, the emergence of Internet+ has brought new possibilities for the entire automotive industry. From production to marketing, from products to services, the Internet has penetrated into the industry…
Tencent Automotive, to create industrial connectors
With the advent of the Internet + era, “Internet + car” will surely become the general trend of the future development of the automotive industry. Tencent Auto is an important part of Tencent’s “Internet +” ecosystem layout. For this reason, Wang Qiufeng stated on the forum that the trend of the It will have an important impact, giving the automobile industry a broad space for reform and integration development.
In addition to the in-depth industry of automobiles, now more is the marketing of automobiles on the Internet, and the concept of automobile e-commerce has gradually surfaced. “Internet car companies help more users buy the cars they want, get discounts, and get benefits. They also help more car companies’ customers find their precise users, play the role of precise connectors, and bring value to users. This is what Tencent Automobile hopes to achieve.” Wang Qiufeng said when referring to auto e-commerce.
At the same time, Wang Qiufeng once again emphasized that Tencent should be a producer of connectors and content, and grasp the changes in car buyers, their needs and pain points, and the transmission of information, and at the same time help them conduct more convenient transactions. Including active communities, giving them a platform for communication, the ultimate goal is to facilitate their lives.
Tencent started with social products and services, has a large number of users, including unique big data functions, which can allow car buyers to have more communication and interaction. Tencent’s genes are to use big data platforms to present accurate user portraits. Social communication connects a large number of users and reaches accurate users.
On the forum, when talking about the Zhilian Auto Market Plan released by Tencent Auto not long ago, Wang Qiufeng said: “The plan will focus on the needs of users and industry customers, and focus on’creating reasons for users to buy and increasing opportunities for car companies to acquire customers.’ For the direction, create scenes and content on WeChat and mobile QQ and other portals, accelerate the self-change from a pure information platform to a service platform that connects car users and industry customers, and build an e-commerce platform’Tencent’ on the PC and mobile terminals. ‘Auto Mall’, develop a variety of’sales-purchase’ scenarios, link users and car companies, and bring practical benefits to each party
The details will be carried out from the following aspects:
1. Leverage the WeChat platform to meet users’ mobile car purchase needs and build a WeChat car purchase ecosystem:
2. Open up extended services, integrate loans, wealth management, insurance, etc. into the closed loop of the user ecology:
3. Wealth management-style pre-sale mode, which makes a perfect contribution to car purchase:
4. The various services of the Tencent platform connect Internet users across China:
5. Vertical operation provides services for Tencent’s full platform users:
6. Big data analysis, to achieve a targeted user reach:
7. Car e-commerce platform, convert car users:
As an advocate of the Internet + era, Tencent Auto will connect all parties in the entire industry chain with wisdom to build a big automotive market that belongs to everyone.
Post time: Nov-01-2021